San Francisco Decorator Showcase 2015

April 20th, 2015

Decorator Showcase 2015

This week marks the opening of the 38th San Francisco Decorator Showcase. This premier showcase is a benefit for the San Francisco University High School Scholarship Fund. I am proud to announce that C2 Paint is this year’s paint sponsor. The house opens officially this Friday April 24th with an opening night party that is always a must attend event. This year’s house is located at 3630 Jackson Street in Presidio Heights. The house is open through Memorial Day May 25th. For more information please visit

In addition,  on Friday nights the Showcase sponsors “Friday Nights at Showcase”. On Friday May 22nd my esteemed colleague Nan Kornfeld, and I will be guest presenters. We will discuss the natural beauty and flexibility of using Full Spectrum paint colors in your design schemes.

This event is included in the general admission to the house. So if you are in the area come by on May 22nd between 5:30 and 7pm. I look forward to seeing you there.

C2 Paint Luxurious Handcrafted Color

February 25th, 2015

Here is a newly produced video that highlights all of the things about C2 Paint that make it a natural fit for the Philip’s Perfect Color palette. Since 2007 I have been formulating my Perfect Colors in what is arguably the finest product on the market . Take a quick look.

New C2 Color Palette

September 4th, 2014

C2 fan deck 011

It is with great pride that I announce the arrival of the updated C2 color palette. After more than five years of research and development, my C2 partners and I have created what I believe to be the most beautiful and functional color system available. Take one look at these 496 full spectrum colors and you will be mesmerized by their depth and luminosity.

The process of editing and retiring existing colors to make room for the sixty-eight new colors was one of deep deliberation. Based on a combination of empirical data (we track all of the paint dispensed through our partner’s stores), and years of accumulated hands on experience, we eliminated the poor performers.

This was not an easy process, and much heated debate surrounded these decisions. Every new color had to make its case for existence in what is a definite palette of 496 colors. While other manufacturers often tag on to existing palettes that are already overblown in numbers, C2 understands that part of our mission is to do the hard work for you. We weed through the thousands of colors that we could potentially bring to market, and choose classic yet timely selections that combine beauty with optimum utility. As we like to say in our group of color enthusiasts, “Fewer colors, more choices!”

As with all C2 color updates, all of your favorites are alive forever. Our dealers are able to dispense formulas for any C2 color that has ever existed. The new palette is supported with all of the same color tools, made from real eggshell paint, that you have grown to love over the years. From poster sized Ultimate Paint Chips, to take home chips, fan decks, and pint samples, no other brand gives you the complete set of color tools that C2 does. Sampling color has never been easier; you don’t even need a brush anymore!

Check out our great new palette at any one of our C2 dealers across North America, or visit our website at and click on the C2 Color tab.



What a Difference a Painter Makes

July 6th, 2014

I recently had the opportunity to visit with one of my favorite C2 partners, Robin Daly. Robin is the third generation owner of Daly’s in Seattle, an independent paint retailer and manufacturer. In the course of doing business with Robin, I have come to  know a painter extraordinaire by the name of John Shearer. John has consistently raised the bar not only in his own business, but in the painting profession as well. He has become a respected blogger and a go-to person for other professional painters looking for advice and a fellow craftsman to consult with.  When I knew I was going to be visiting with Robin I asked her if she could arrange a meeting with John since I had yet to meet him in person.

Upon arrival at John’s shop I saw what I expected, a clean professionally run operation with plenty of room for product testing, meeting with clients, etc. What I didn’t expect was the impromptu interview that he asked Robin and I to sit for. Since there is  nothing I would rather talk about than paint and color, I immediately agreed. You can watch it below.


This meeting with John inspired me to write a post about the importance of the painter that you choose for your project however small or large. We spend a lot of time in the retail paint business talking about paint and color, but not really enough about the painter that will ultimately determine the final results. Most paint stores will have a short list of painters they do business with that they can recommend, but how can you really know what you are getting?

The biggest predictor of the results you will get is their past performance. The body of work that a painter has amassed says more about their abilities than any sales pitch they may give you. Absolutely insist on getting a list of previous jobs and customers. It is also important to see what some of their work looks like five or more years down the road. Anybody can paint a house and have it look great on day one, but the subsequent years will reveal the degree of consideration and prep that were employed.

We all know instinctively that a good paint job requires good preparation, but that can mean a lot of things to a lot of different painters. Being able to diagnose existing problems and offering solutions is really the key. This is where professionalism and experience come into play. The best paint in the world will not correct problems with faulty substrates or severe exposures that cause colors to fade and break down prematurely. One of my favorite third party sources for information on common paint problems is the Paint Quality Institute. They offer simple to understand information on most of things you would run into. You might do some homework on your own before getting any bids.

It is important to be able to view the project holistically and balance budget, expectation, and outcomes. It has been my experience that many painters and homeowners shy away from engaging in an honest discussion about realistic expectations. If you don’t have the budget to replace dry-rotted wood, or to strip multi-coated surfaces that are failing, it is unrealistic to expect the painter to deliver the quality of a job where these issues can be dealt with. The vast majority of paint failures that I have been called to look at through the years are more related to substrate failure than anything else. Conversely if a painter promises to be able to deliver a long lasting paint job without dealing with these issues, they are misleading their clients. Physics always wins in the end!

It ultimately comes down to a painter’s reputation and what you can afford to pay them to do their best work. Anything less than that is…well, less than that. Back in the day when I was a painter I was sometimes asked to do a B level job instead of the A level job that had built my reputation and had gotten me the referral in the first place. I always thought that this was disingenuous because in the end everyone is looking for an A level job. This is a trap that clients often set for painters that will invariably backfire. It is your house and all you will have when the job is finished is the paint on the walls. How well it is applied and how long it will last is a combination of great prep, great paint, and great communication and fairness on all sides.









New Colors !!!

April 25th, 2014

PPC-BL10 Ann's BluePPC-G20 Modern GrayPPC-W9 Strait WhitePPC-DT14 Henna

I am happy to introduce four new colors to the palette-all at once!

PPC-BL10 Ann’s Blue is inspired by the late great Ann Hall, whose own color collection has some of the most exquisite blues I have ever laid eyes on. I tried to let her spirit flow through this color. I hope she would approve.

PPC-G20 Modern Gray is a close cousin to PPC-V9 Olivia’s Gray, but less violet. This classic gray is more neutral and versatile than Olivia’s Gray, which has been an extremely popular color throughout the years. Thoroughly modern and sophisticated, this gray will dress up any room .

PPC-W9 Strait White is my ode to Detroit, where I am from. Detroit, French for the strait, is a place not often associated with color. I have to say that on a recent trip there in the dead of winter I was enchanted by the light playing off the snow covered fields and winter trees. This white has a bit of green gray to it that makes it a nice companion to any of the three other new colors.

PPC-DT14 Henna, like the name suggests, is rich with earthy color. This red brown is a classic for either interior accents or exterior application. This one is bluer than PPC-DT8 Hazelnut and redder than PPC-DT13 Iron Horse.

All of these new colors have an unprecedented array of the latest spectacular pigments in the C2 Paint arsenal. Visit the palette page to see these and eight other colors that have been added to the complete collection.


Color of the Year…Really???

January 15th, 2014

Radiant Orchid


It is with dismay that I greet the anouncement from Pantone of their color of the year, Radiant Orchid. This proclamation like others in the past, Mimosa, Honeysuckle, etc. seem to have no material affect on what we  see in the real world of paint sales. I have never once witnessed an increase, or even anecdotal use of,  the colors that are handed down from on high each year.

While I understand the mission of Pantone is to give a universal voice to color space, by encouraging the cross pollination of said, between fashion, advertising, and products of all sorts, it nevertheless leaves me bewildered when it comes to architectural paint colors.

The very title itself, “Color of the Year”, implies that somehow people are inclined to repaint their homes every year. If that is in fact not the case (which I don’t believe it is), why then would someone want to lock themselves into a color trend that has the life expectancy of last year’s hottest electronic device!

There are many reasons for the colors that we choose to live with for years and in some cases decades. These range from influences from the natural environment, all the way to personal preferences. I still remember one of my first painting jobs as a young boy was for a woman in the neighborhood that LOVED red! Her kitchen was RED, her aluminum awnings on the outside of her windows were RED, this woman loved RED. My mother on the other hand, would have never let me paint anything in our house red. Which of these women were correct? The answer is both.

There is no reason not to have the colors that you love surrounding you each day in your personal environment. In fact nothing could be more stimulating, soothing, and reassuring in a world where we have so little control over most things. Human response to color is well documented, but we each bring something special to this equation, our own personal experience and biases. I have been asked many times in my years as a colorist to choose a paint color for a particular room. It has always been a challenge to not let my own personal color preferences  interfere with choosing colors that the client would ultimately find satisfying and enduring.

As challenging as that job has been, it has never been made easier by relying on any particular color trend, or for that matter the latest “Color of the Year”. For more of my thoughts on this click on the link above to an article in The San Francisco Chronicle.



C2 LUXE Gloss

October 20th, 2013

Luxe ad

Years in the making, C2 LUXE gloss is finally available. Given the recent popularity of gloss finishes, I have been eagerly awaiting the latest member of the LUXE family. Like all other LUXE finishes, LUXE Gloss is formulated to have an elegant hand. This gives LUXE Gloss an incredibly smooth feel that is irresistable.

Use LUXE Gloss wherever you want a striking accent, such as interior trim, cabinets, or even an accent wall. You can also use LUXE Gloss on incidental exterior surfaces such as front doors or shutters. Gloss finishes are not recommended over large dimensionally unstable surfaces sush as wood siding, due to the hardness of the resins used. This can cause premature cracking.

Now you can enjoy your favorite C2 and Philip’s Perfect Colors in a brilliant new sheen. The “wet look” is back, so indulge yourself in the most beautiful full spectrum liquid color ever. C2 LUXE Gloss, redefining the art of color.

C2 LUXE…Feel It to Believe It

August 8th, 2013

C2 Luxe ad

C2 LUXE is the latest product innovation from C2 Paint. This time around we focused not only on the usual metrics of paint quality, hide, spatter resistance, ease of application,  and durability, but also on something we refer to as hand.

Hand is a term we use to describe the feel of the paint film itself. We already achieved the ultimate in full spectrum color formulation with our new MCL waterborne colorant system, creating colors with unmatched luminosity, so now it was time to develop a paint so beautiful that it makes you want to reach out and touch it. Don’t worry C2 LUXE is durable enough to withstand repeated washings, so go ahead and feel the difference. I’m confident that when you try C2 LUXE you will agree that it is in a class of its own.

Full spectrum color, state-of-the-art pigments, incredible durability, elegant smooth hand, what could possibly be next? Don’t worry we’ll think of something. At C2 we never stop obsessing about paint and color, because we know how crucial it is to creating beautiful, harmonius living environments. C2 Paint, luxurious handcrafted color.

Remodelista Rocks

May 28th, 2013

Memorial Day 2013 022

Once again I was privileged to  have been asked by my good friends at Remodelista to give some expert tips on painting. Click on the link to read Sarah Lonsdale’s interview with me that was posted on their site last Friday. While you’re at it check out all of the great design featured on their terrific site. The picture above is how I spent Memorial Day Weekend.


Simply the Best (pigments)

May 21st, 2013

pigments in Venice

It’s been a long time in the making (5 years to be exact), but at long last I am happy to announce the introduction of an entirely new and best-in-class colorant system from C2 Paint. ( Our product development team in collaboration with CPS Color, a world leader in paint color technology (, have created a colorant system unique to the architectural paint world.

At C2 Paint we pride ourselves on never standing still or resting on our laurels. As great as our colorant was previously, (the first of its kind 16 colorant European tinting system in North America), we knew instinctively that we had to keep looking. What we found is arguably the best array of pigments to ever be put into a can of paint.

Let’s talk a little bit about the difference between pigments and colorants. These two words are often confused or misused when describing paint color. the word pigment refers to the raw ingredients that bring the color to the equation as shown in the Venetian pigment shop above. These are most often broken down into two categories, organic and inorganic. Now contrary to what we commonly consider organic, in the pigment world organic refers to synthetic pigments created in the laboratory through the application of organic chemistry. These pigments tend to be the brighter ones not easily found in natural form(magenta, bright yellow, bright red, etc.) The inorganic pigments are the earth pigments that actually look more organic  (oxide yellow, red oxide, carbon black, etc.) So you can see how this gets a bit confusing.

Colorants are the combination of raw pigments with other ingredients (extenders, surfactants, vehicle, etc.) to create the liquid that is dispensed into the paint base when you purchase a gallon of paint at your local store. Here is where the rubber meets the road, or shall we say, the color hits the wall!

Many companies because of the cost and complexity of the undertaking I am describing use an off the shelf colorant system made by one of several large global manufacturers. These systems are commonly referred to as universal colorants. These colorant systems can be dispensed into either a water based paint or an oil based paint. While this sounds great,  it is actually a compromise in quality as the colorant cannot be optimized for either paint that it is being used in.

In the case of C2’s latest innovation the colorant is 100% waterborne and designed only for water-based paints. The key differentiator here is that this colorant is resin containing. The resins contained in the colorant allow it to be less of a contaminant to the base paint that it is put into. The advantages of this are many. Key among them are light-fastness (color fade), color crocking (color rubbing off the wall when scrubbed), and more stable viscosity (deeper colors are not thinner and more difficult to apply). So you see this is a monumental step forward in paint color technology.

Yet with all that said, it is the pigments themselves that are the real jewels in our crown. The use of cobalt blue, biva yellow, oxide green, and other rare artisan grade pigments, puts C2 in a class all its own. Their unparalleled quality guarantees a paint job that will bring you years of beauty and durability.

You may be wondering about the cost of such precious ingredients. Yes, that is the main reason why others have not gone to the lengths that C2 has…cost. As with anything precious there is always additional cost involved, but because of C2’s unique co-op structure we are able to bring the world this extraordinary product at a price that is comparable to other commonly known brands on the market today. This is the C2 advantage that others cannot match. Our co-op of highly skilled independent paint retailers offer service and dedication not found at mass retailers or your local corporately owned paint store. Because C2 is owned by the retailers that sell it, we are able to deliver a higher quality product at a price that represents its real value.

What all of this means for you is access to the most beautiful full spectrum colors available, (more on full spectrum in my next post) formulated with the highest quality pigments. It has always been about color with C2. Our very name  came from the phrase, Collections of Colors, and now those colors shimmer and last longer than ever