It’s been a long time in the making (5 years to be exact), but at long last I am happy to announce the introduction of an entirely new and best-in-class colorant system from C2 Paint. (www.C2Paint.com) Our product development team in collaboration with CPS Color, a world leader in paint color technology (www.cpscolor.com), have created a colorant system unique to the architectural paint world.
At C2 Paint we pride ourselves on never standing still or resting on our laurels. As great as our colorant was previously, (the first of its kind 16 colorant European tinting system in North America), we knew instinctively that we had to keep looking. What we found is arguably the best array of pigments to ever be put into a can of paint.
Let’s talk a little bit about the difference between pigments and colorants. These two words are often confused or misused when describing paint color. the word pigment refers to the raw ingredients that bring the color to the equation as shown in the Venetian pigment shop above. These are most often broken down into two categories, organic and inorganic. Now contrary to what we commonly consider organic, in the pigment world organic refers to synthetic pigments created in the laboratory through the application of organic chemistry. These pigments tend to be the brighter ones not easily found in natural form(magenta, bright yellow, bright red, etc.) The inorganic pigments are the earth pigments that actually look more organic (oxide yellow, red oxide, carbon black, etc.) So you can see how this gets a bit confusing.
Colorants are the combination of raw pigments with other ingredients (extenders, surfactants, vehicle, etc.) to create the liquid that is dispensed into the paint base when you purchase a gallon of paint at your local store. Here is where the rubber meets the road, or shall we say, the color hits the wall!
Many companies because of the cost and complexity of the undertaking I am describing use an off the shelf colorant system made by one of several large global manufacturers. These systems are commonly referred to as universal colorants. These colorant systems can be dispensed into either a water based paint or an oil based paint. While this sounds great, it is actually a compromise in quality as the colorant cannot be optimized for either paint that it is being used in.
In the case of C2′s latest innovation the colorant is 100% waterborne and designed only for water-based paints. The key differentiator here is that this colorant is resin containing. The resins contained in the colorant allow it to be less of a contaminant to the base paint that it is put into. The advantages of this are many. Key among them are light-fastness (color fade), color crocking (color rubbing off the wall when scrubbed), and more stable viscosity (deeper colors are not thinner and more difficult to apply). So you see this is a monumental step forward in paint color technology.
Yet with all that said, it is the pigments themselves that are the real jewels in our crown. The use of cobalt blue, biva yellow, oxide green, and other rare artisan grade pigments, puts C2 in a class all its own. Their unparalleled quality guarantees a paint job that will bring you years of beauty and durability.
You may be wondering about the cost of such precious ingredients. Yes, that is the main reason why others have not gone to the lengths that C2 has…cost. As with anything precious there is always additional cost involved, but because of C2′s unique co-op structure we are able to bring the world this extraordinary product at a price that is comparable to other commonly known brands on the market today. This is the C2 advantage that others cannot match. Our co-op of highly skilled independent paint retailers offer service and dedication not found at mass retailers or your local corporately owned paint store. Because C2 is owned by the retailers that sell it, we are able to deliver a higher quality product at a price that represents its real value.
What all of this means for you is access to the most beautiful full spectrum colors available, (more on full spectrum in my next post) formulated with the highest quality pigments. It has always been about color with C2. Our very name came from the phrase, Collections of Colors, and now those colors shimmer and last longer than ever