Quick Tip-Looking at paint chips
As simple as this may sound, I find that most of the time when we are looking at paint chips we are viewing them horizontally as if we were going to paint a floor. One of the first things I advise a client to do is to hold the paint chip directly in front of them at arm’s length. This gives a more accurate read on the paint color. Colors will generally appear lighter when view horizontally, this is due to the angle at which the light is bouncing off of them. Try holding the same color horizontally and then move it to a vertical position-you will see exactly what I’m talking about. This is even more important when viewing the large Ultimate Paint Chips that we offer in all of our proprietary colors.